Gen Z Style: Avoiding Fast Fashion Traps

Creating a wardrobe for Gen Z on "I Love LA" presented unique challenges, as costume designer Christina Flannery sought to avoid the rapid pace of microtrends. The goal was to craft looks that would not quickly become dated, while still allowing each character to possess a distinct personal style. Flannery drew inspiration from the early seasons of "Sex and the City," aiming for a "DIY" aesthetic that felt "patched together" rather than overly polished.

The team extensively sourced clothing from vintage stores, contemporary retailers, and large studio wardrobe warehouses, such as the Gold Room at Warner Bros. This facility houses costumes spanning a century, offering access to pieces from various decades. Even elements from sci-fi films were incorporated, like a jacket worn by Ayo Edebiri as pop star Mimi Rush.

With "I Love LA" renewed for a second season, Flannery is already planning the evolution of the characters' fashion. She expressed excitement about continuing to elevate indie designers, particularly those based in Los Angeles, to support the local fashion community. The upcoming season's wardrobe will aim to reflect the characters' journey into a new era.