Home / Arts and Entertainment / Stray Kids Star Hyunjin Joins GUESS Family
Stray Kids Star Hyunjin Joins GUESS Family
6 Mar
Summary
- Hyunjin, a member of Stray Kids, is now GUESS' Global Brand Ambassador.
- A worldwide campaign featuring Hyunjin has been launched by GUESS.
- Hyunjin will lead global campaigns and headline key brand initiatives.
Stray Kids member Hyunjin has been appointed as GUESS' latest Global Brand Ambassador, announced on Friday, March 6, 2026. This designation comes with a worldwide campaign featuring the K-pop superstar, showcasing him in various looks for the GUESS JEANS collection.
The campaign, initially teased with cryptic clues, officially dropped on Instagram, presenting Hyunjin in denim ensembles and other pieces from the "Modern Heritage" collection. This marks a significant step for the artist in the fashion world.
Paul Marciano, co-founder and chief creative officer of Guess? Inc., praised Hyunjin as a "creative force" whose style and global influence make him an "amazing addition to the GUESS Family." Nicolai Marciano, chief new business development officer, expressed excitement, believing Hyunjin represents a new era of expression for the brand.
Hyunjin will lead worldwide campaigns and headline key brand initiatives for both GUESS and GUESS JEANS. The featured collection is available starting today at the new GUESS JEANS flagship store on Melrose Ave. in Los Angeles, online, and select worldwide GUESS stores.
