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HYBE scouts India for next global music stars
24 Mar
Summary
- HYBE, known for BTS, is searching for Indian talent.
- Auditions will use a hybrid online and offline format.
- Partnerships with H&M, Samsung, and Snapchat are established.
HYBE, globally recognized for managing top music acts like BTS, has formally entered India's music scene with the HYBE India Audition. This initiative is designed to discover and nurture the next wave of global music stars from India.
The company's 'multi-home, multi-genre' strategy is being localized for India, promising aspiring artists access to HYBE's renowned training, production, and storytelling expertise. Selected individuals will be integrated into a structured development program aimed at cultivating talent with both authentic local appeal and global reach.
The audition process will combine online applications with in-person events held in multiple major Indian cities, including Delhi, Mumbai, and Bengaluru. This extensive reach ensures broad accessibility for talented youth across the nation.
To enhance the audition experience, HYBE India has formed strategic partnerships with prominent brands such as H&M, Samsung, and Snapchat. These collaborations will facilitate integrated activations and engaging participation opportunities for aspirants.
