HYBE Expands to India, Fans Ecstatic for BTS Concerts

On November 3, 2025, HYBE, the renowned South Korean entertainment company that manages artists like BTS, SEVENTEEN, and ENHYPEN, marked its entry into the Indian market by launching official social media accounts for its new Indian subsidiary. This expansion makes India the fifth country to host a HYBE branch, after the United States, Japan, China, and Latin America.

The launch of HYBE India's X and Instagram profiles, featuring the company's signature yellow and black branding, has generated significant excitement among Indian fans. The debut message, "Namaste India," has been widely shared and discussed on social media platforms. This strategic move by HYBE signals its intent to establish localized communication and engagement with its new Indian audience.

The opening of a Mumbai-based office is seen as a step towards introducing HYBE's artist management system to the Indian entertainment sector. Fans have speculated about the potential for local acts to be developed under HYBE's standards and for Indian cultural elements to be incorporated into K-pop. The anticipation is particularly high regarding the possibility of concerts and other live events featuring HYBE's most prominent acts, such as BTS and SEVENTEEN, performing in India.