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HYBE Taps Jenni Pfaff for Global Transformation Role
31 Jul
Summary
- Jenni Pfaff appointed chief people and transformation officer at HYBE globally.
- Pfaff previously served as U.S. chief people and transformation officer.
- She was instrumental in hiring senior leaders for HYBE America.

HYBE has appointed Jenni Pfaff as its new chief people and transformation officer, a global role that will see her report to HYBE CEO Jason Jaesang Lee. Based in Los Angeles, Pfaff's responsibilities will encompass all aspects of talent and organizational strategies for HYBE worldwide.
Pfaff expressed her honor in stepping into this global position as HYBE embarks on its next phase of growth. She highlighted the exceptional talent within HYBE's multi-label ecosystem and her commitment to fostering a connected, supportive global people strategy. This strategy aims to champion creative independence while uniting teams through trust, transparency, and core values.
Before her promotion, Pfaff served as HYBE's U.S. chief people and transformation officer. In that capacity, she played a crucial role in recruiting prominent senior leaders for HYBE America, such as Ethiopia Habtemariam, Jake Basden, Gene Whitney, and Johanna Fuentes. Her previous experience includes a tenure as executive VP of strategy, integration, and operations at Warner Chappell Music, and she was recognized on Billboard's Women in Music Top Executives list in 2022.