HYBE America Hires PR Powerhouse Fuentes

HYBE America has appointed Johanna Fuentes as its new Executive Vice President and Head of Communications and Public Relations. This newly created position will see Fuentes responsible for all communications across HYBE's North and South American operations. Her background includes significant roles at WarnerMedia Studios and Networks Group, where she contributed to major launches like HBO Max, and a decade at Showtime Networks.

Fuentes's appointment underscores HYBE America's strategic expansion. She will manage communications for the company's music, film, and TV ventures, including prominent labels and its Latin America and U.S. Hispanic market interests. Isaac Lee, Chairman and CEO of HYBE America, highlighted Fuentes's proven ability to guide companies through transformative periods.

This move follows other significant hires, including Ethiopia Habtemariam as president of music. Fuentes expressed excitement about joining HYBE at a pivotal moment, aiming to leverage her expertise in rapid change to shape the company's narrative and support its continued growth across the Americas.