What unconventional tactic does Hrithik Roshan use for his HRX brand?

Hrithik Roshan admits to being "a bit of a bully" by using competitive brands in photos to pressure his HRX team into maintaining high product quality.

How does Hrithik Roshan ensure HRX products meet his standards?

He monitors product quality closely, even wearing competitor brands and having it photographed if HRX items like footwear do not meet his expectations for performance and comfort.

What does Hrithik Roshan consider a sign of HRX's success?

Roshan views the brand name HRX becoming synonymous with his own name as a significant marker of the brand's success and market presence.

Home / Arts and Entertainment / Hrithik Roshan: Bollywood's 'Bully' in Business?

Hrithik Roshan: Bollywood's 'Bully' in Business?

6 Feb

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Summary

Hrithik Roshan admits to being a 'bully' to keep his HRX team motivated.
He uses competitive brands in photos to pressure his team for quality.
HRX is becoming synonymous with Hrithik Roshan's own name.

Hrithik Roshan: Bollywood's 'Bully' in Business?

Hrithik Roshan, known for his composure under pressure, revealed a unique strategy for managing his HRX brand. He confessed to being "a bit of a bully" as a method to keep his team motivated and attentive to product quality. Roshan emphasized that entrepreneurship requires constant feedback, relying heavily on teams that directly interact with customers.

Roshan explained his 'bully' tactic involves wearing competitor brands and ensuring it's photographed if HRX products, like footwear, don't meet his stringent standards for performance and comfort. This method aims to signal dissatisfaction and push the team to maintain excellence. He views this as crucial for upholding the non-negotiable standards of the HRX brand across all its offerings.

The actor also shared his satisfaction with the brand's growing recognition. He noted that HRX is increasingly becoming synonymous with his personal name. Fans often associate him with the brand, which he considers a significant marker of HRX's success and a testament to its strong market presence.