How are streaming platforms impacting India's entertainment industry?

Streaming platforms are democratizing content distribution, empowering creators, and connecting India's diverse film cultures, leading to a surge in regional cinema and overall cinema footfall.

How has the rise of regional cinema affected the overall cinema industry in India?

Kiran Rao notes that the increased exposure to regional cinema has led to a rise in cinema footfall, as some films are natively theatrical, while both platforms (streaming and theatrical) play a crucial role.

Home / Arts and Entertainment / Streaming Platforms Unlock India's Diverse Storytelling Boom

Streaming Platforms Unlock India's Diverse Storytelling Boom

Q: What is the role of AI in the entertainment industry according to Siddharth Roy Kapur?

Siddharth Roy Kapur urges a balanced approach to AI, advocating for it to be embraced as an aid, not a replacement, while protecting intellectual property.

13 Oct

•

Summary

Streaming democratizes content distribution, empowers creators
Theatrical experience still vital, but AI must be embraced cautiously
Regional cinema gains wider audience, boosts overall cinema footfall

Streaming Platforms Unlock India's Diverse Storytelling Boom

As of October 13th, 2025, leading voices from India's film and media industries have come together to discuss how technology, shifting viewing habits, and regional storytelling are reshaping the entertainment ecosystem.

Producer Siddharth Roy Kapur, the key speaker at the panel discussion, states that the industry is in "uncharted waters" as platforms, distribution models, and audiences continue to evolve, with AI technology also growing in unpredictable ways. Gunjan Soni, YouTube India's Country Managing Director, emphasizes that the main challenge today is not storytelling, but distribution, as platforms enable creators to reach the right audiences and democratize content.

Despite the OTT surge, Siddharth believes the theatrical experience remains vital, as audiences will come to watch compelling and unique content. However, he urges a balanced approach to AI, advocating for it to be embraced as an aid, not a replacement, while protecting intellectual property.

Filmmaker and producer Kiran Rao credits streaming platforms for connecting India's diverse film cultures, allowing audiences to discover regional cinemas that were previously inaccessible. She notes that this has led to increased cinema footfall, as some films are natively theatrical, while both platforms play a crucial role.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.