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Streaming Platforms Unlock India's Diverse Storytelling Boom
13 Oct
Summary
- Streaming democratizes content distribution, empowers creators
- Theatrical experience still vital, but AI must be embraced cautiously
- Regional cinema gains wider audience, boosts overall cinema footfall
As of October 13th, 2025, leading voices from India's film and media industries have come together to discuss how technology, shifting viewing habits, and regional storytelling are reshaping the entertainment ecosystem.
Producer Siddharth Roy Kapur, the key speaker at the panel discussion, states that the industry is in "uncharted waters" as platforms, distribution models, and audiences continue to evolve, with AI technology also growing in unpredictable ways. Gunjan Soni, YouTube India's Country Managing Director, emphasizes that the main challenge today is not storytelling, but distribution, as platforms enable creators to reach the right audiences and democratize content.
Despite the OTT surge, Siddharth believes the theatrical experience remains vital, as audiences will come to watch compelling and unique content. However, he urges a balanced approach to AI, advocating for it to be embraced as an aid, not a replacement, while protecting intellectual property.
Filmmaker and producer Kiran Rao credits streaming platforms for connecting India's diverse film cultures, allowing audiences to discover regional cinemas that were previously inaccessible. She notes that this has led to increased cinema footfall, as some films are natively theatrical, while both platforms play a crucial role.
