Hooligan Hefs Joins New Levels, Eyes US Tour

New Levels has announced an expanded global partnership with Virgin Music Group, a collaboration designed to drive international growth through enhanced releases, marketing, and artist development. Jelal Edmonds, founder and CEO of New Levels, emphasized the consistent global value and swift support provided by Virgin Music over the past four years.

This strategic extension is coupled with significant artist signings. New Levels has re-signed Larissa Lambert and welcomed new talent, including prominent Australian hip-hop artist Hooligan Hefs, alongside CV. The label also continues its development of emerging artists Open Till L8 and Rops1.

Hooligan Hefs, an artist from Western Sydney known for pioneering Australian drill, celebrates his new deal with the release of the single "Whistle," featuring Savage. This release precedes his inaugural tour of the United States, which includes an appearance at the Rolling Loud festival in Orlando, Florida, from May 8-10, 2026.

Hooligan Hefs, whose real name is Simeona Silapa, has achieved substantial success with over 500 million combined streams. His notable achievements include an ARIA Award nomination for "Send It!" in 2020 and several accredited singles. He also recently charted on the ARIA Charts with "She Will" and "6Ixer Baby."