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Hollywood Embraces Creators: Building a 360 Business
10 Apr
Summary
- Creators must build a 360-degree business around their content.
- Hollywood seeks creators with a unique point of view and audience.
- Multi-platform presence and strategic scaling are crucial for success.
Hollywood executives are redefining their approach to the creator economy, prioritizing unique perspectives and passionate audiences. Partners like 3 Arts Entertainment stress that creators should build comprehensive, "360-degree businesses" that extend beyond initial content. This involves strategic scaling into areas such as podcasts and merchandise, transforming a creator's passion into a robust enterprise.
Executives at companies like Lionsgate and Tubi are actively seeking creators who possess a distinct voice and an engaged following. The focus is on fostering a multi-platform presence, acknowledging that different audiences inhabit various digital spaces. This strategy aims to maximize reach and revenue by building a business akin to a traditional studio, rather than relying solely on single-platform virality.
Success in this new era requires creators to think like business people, leveraging their core content to develop diverse revenue streams. Surrounding themselves with talented individuals to manage output and delegating tasks is advised. Ultimately, authenticity and a deep understanding of one's audience remain paramount for enduring success in the entertainment industry.
