Willoughby's Perfume Ad Post-Crash: Bad Timing?

TV presenter Holly Willoughby promoted her Wylde Moon perfume brand on Instagram just one day after her vehicle was involved in a collision with a moped rider. The incident, which took place in West London, resulted in the rider suffering a broken neck and toe. Willoughby subsequently pleaded guilty to careless driving at Lavender Hill Crown Court.

Branding experts believe the timing of the promotional post was an unfortunate coincidence, likely scheduled weeks or months in advance. They emphasized that celebrities must be mindful of public perception, especially when unexpected events occur. While the post may have appeared insensitive, it is widely understood to be a pre-planned marketing effort.

Willoughby admitted to turning right into a side street without indicating, directly into the path of the overtaking moped. CCTV footage confirmed the collision, and she admitted fault at the scene. The court fined her £1,653, reduced from £2,480 due to her early guilty plea, bringing the total to £2,444, and she received six points on her license.