Hokum Haunts Box Office: Big Debut for Neon Horror

Hokum, a supernatural horror film starring Adam Scott, has achieved significant success during its Thursday night previews, grossing $900,000 at the domestic box office. This figure marks the second-highest preview collection ever for a Neon studio release in North America, surpassed only by Longlegs. The film's strong start comes despite facing competition from major tentpole releases.

Directed by Damian McCarthy, Hokum tells the story of a novelist who retreats to a remote inn and becomes entangled with tales of a haunting witch. The film received positive reviews from critics and audiences, with praise for its atmospheric folklore and well-timed scares. Projections indicate an opening weekend in the range of $6 million to $8 million, which could represent one of Neon's biggest debuts. Hokum was released on May 1 and is currently competing for box office attention against other prominent films, including The Devil Wears Prada 2.