HGTV Viewers Revolt Over Airing of Holiday Movie 'Elf'

On November 17, 2025, HGTV viewers were left disappointed and frustrated when the network aired the popular holiday movie 'Elf' instead of its typical home renovation and design shows. The Will Ferrell and Zooey Deschanel-starring film aired twice last week, once on Thursday, November 13 at 8 pm and again on Friday, November 14 at 12 am.

While 'Elf' is a beloved Christmas classic, HGTV's audience made it clear they were not pleased with the network's programming decision. Angry fans took to social media, with one Reddit user writing, "Why is Elf on HGTV?!? This is the second week in a row that some lame azz old movie is on HGTV. Where are the design shows?!? If this is the new direction of HGTV, I'm out!"

Another viewer echoed this sentiment, saying, "We don't tune into HGTV to watch Elf. Sounds like HGTV management needs to bring back some of the cancelled programs that actually highlighted home building, remodeling, landscaping and interior design."

This is not the first time HGTV has faced backlash for airing movies instead of its core content. Earlier this year, viewers complained about the network showing the 2015 film 'The Intern' and the 1991 classic 'Father of the Bride.' Some speculate the move is financially motivated, as HGTV is owned by Warner Bros. Discovery, which also owns the studio behind 'Elf.'

Regardless of the reason, it's clear HGTV's loyal audience is growing increasingly frustrated with the network's programming decisions. As one fan put it, "HGTV is taking the path MTV took in the 90's when they began moving away from playing actual music videos." With several popular HGTV shows also being canceled over the summer, the network may need to reconsider its strategy to appease its design-loving viewers.