Home / Arts and Entertainment / She-Ra May Debut in 'Masters of the Universe' Sequel
She-Ra May Debut in 'Masters of the Universe' Sequel
21 Jun
Summary
- Masters of the Universe film struggled at box office despite acclaim.
- Amazon MGM prioritizes streaming subscriptions over theatrical sales.
- A sequel is likely if the film performs well on Prime Video.
While "Masters of the Universe" faced significant box office challenges, a follow-up film is a possibility due to Amazon MGM Studios' strategic goals. The movie, which cost $170 million to produce and has grossed $92.1 million, is unlikely to break even theatrically.
Amazon MGM employs a "holistic distribution strategy" where theatrical releases build awareness for Prime Video content. Despite the film's financial underperformance, positive buzz and audience engagement are anticipated to boost its performance on the streaming platform, similar to "Red One."
This approach suggests that "Masters of the Universe" does not need to be a box office hit to warrant a sequel. If the film garners substantial viewership on Prime Video, a sequel introducing characters like She-Ra is likely, potentially leading to a She-Ra television series spinoff.
