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HBO Max Surges Towards 150M Subscribers
6 May
Summary
- HBO Max anticipates 150 million subscribers by the end of 2026.
- Global launches in the UK and other territories boosted Q1 performance.
- A 10-year Harry Potter series starting in 2027 will support HBO Max.
Warner Bros. Discovery has projected that HBO Max will achieve 150 million subscribers by the close of 2026. The company reported exceeding its first-quarter forecasts, with subscriber numbers surpassing 140 million globally by the end of March. This growth was attributed to successful international rollouts in markets such as the UK, Germany, Italy, and Ireland.
Executives noted a "strong and accelerating momentum" for the streaming service, expecting continued subscriber and revenue growth through the remainder of 2026. The upcoming 10-year "Harry Potter" series, scheduled to begin in 2027, is anticipated to provide a substantial boost.
The company highlighted significant improvements in engagement and churn metrics since the current management team took over. This period has seen the addition of over 50 million subscribers and a financial turnaround from a $2 billion loss to a profit exceeding $1 billion.
