What is HBO Max's new TV series strategy?

HBO Max is adopting a model with 15+ episode seasons for its original dramas, aiming for yearly releases.

Why is HBO Max reviving longer seasons like 'The Pitt'?

The strategy aims to create habitual viewing by ensuring consistent yearly releases and allowing for deeper storytelling.

Who is behind HBO Max's new programming strategy?

Casey Bloys, Chairman and CEO of HBO and HBO Max Content, is leading this programming strategy.

Home / Arts and Entertainment / HBO Max Eyes Longer Series With Longer Seasons

HBO Max Eyes Longer Series With Longer Seasons

20 Nov, 2025

•

Summary

HBO Max is adopting a model of 15+ episode seasons.
This strategy aims for yearly releases of new seasons.
This approach is inspired by the success of 'The Pitt'.

HBO Max Eyes Longer Series With Longer Seasons

HBO Max is embracing a revived television production model, aiming for series with 15 or more episodes per season. This strategy is designed to ensure a consistent yearly release of new content, a pattern successfully demonstrated by their drama 'The Pitt'. This approach aims to cultivate habitual viewing for audiences.

According to Casey Bloys, Chairman and CEO of HBO and HBO Max Content, the platform is looking to return to longer seasons akin to those common in broadcast television. This requires developing worlds that can sustain numerous compelling storylines and working with creators experienced in producing this volume of content.

The company is prioritizing quality and creative vision over predetermined numbers of shows per year. This flexibility allows them to greenlight projects based on strong scripts and belief in the creative team, potentially leading to more HBO Originals or HBO Max series in any given year.