Home / Arts and Entertainment / Elisabeth Hasselbeck's Guest Stint Boosts CBS Mornings Demo
Elisabeth Hasselbeck's Guest Stint Boosts CBS Mornings Demo
24 Jun
Summary
- CBS Mornings ratings dipped significantly following Scott Pelley's termination.
- Elisabeth Hasselbeck's hosting days showed notable viewer increases.
- Despite boosts, the show's June viewership is the lowest on record.
"CBS Mornings" has experienced a notable ratings downturn, with viewership falling 6% from its 2026 average. This decline occurred in the wake of Scott Pelley's departure from "60 Minutes" on June 2. Initial viewership figures for "CBS Mornings" on June 3 showed 1.8 million total viewers, but dropped to 1.59 million total viewers by June 4.
Ratings began to rebound in the following weeks, though overall viewership from June 3-14 was still down 6% compared to the show's 2026 average. A significant positive impact was observed when Elisabeth Hasselbeck, a former co-host of "The View," joined Gayle King and Nate Burleson. During her June hosting appearances, the program saw increases in total viewers and key demographics.
Specific dates like June 16 and June 17 showed week-over-week gains in both total viewers and the 25-54 demographic. Notably, the show saw an 8% rise in total viewers and an 8% rise in the demo on June 16, followed by a 9% rise in total viewers and a 15% rise in the demo on June 17. Women aged 25-54 saw substantial increases, up 19% on June 16 and 31% on June 17 compared to the prior weeks.
Despite these positive upticks, "CBS Mornings" is still averaging 1.7 million total viewers and 275,000 in the demo for June, marking its lowest-rated June to date. This follows its worst-rated May. However, an insider indicated that ratings in the 25-54 demo are trending upwards from Q1 to Q2, a first for the show.
