Home / Arts and Entertainment / HardScope Launches: Creators Get IP Ownership
HardScope Launches: Creators Get IP Ownership
28 Sep
Summary
- Creators receive equity in developed intellectual property.
- New studio invests over $4 million in its first slate.
- Experienced team from FaZe Clan leads the venture.
HardScope, a new YouTube channel, has officially launched, spearheaded by DraftKings co-founder Matt Kalish and creatives formerly of FaZe Clan. The studio is distinguished by its commitment to granting creators equity in the intellectual property they develop. This initiative aims to foster a partnership model for media and intellectual property creation, growth, and scaling.
The channel's initial slate includes four original series scheduled to debut between September and November. These shows span genres from fitness journeys and relationship dispute resolution to memorabilia hunting and fashion-driven travel. HardScope has invested more than $4 million in producing these first offerings, underscoring its dedication to high-quality content.
The creative executives behind HardScope were instrumental in building FaZe Clan's significant presence in gaming and internet culture, contributing to projects that garnered over a billion views and collaborations with major brands like Nike and Cactus Jack. This established expertise positions HardScope to support its talent in expanding beyond their current online personas into merchandise, live events, licensing, and wider distribution.
