Home / Arts and Entertainment / Erewhon Removes Hailey Bieber's Name from Signature Smoothie
Erewhon Removes Hailey Bieber's Name from Signature Smoothie
14 Nov
Summary
- Erewhon grocery chain removes Hailey Bieber's name from popular $20 smoothie
- Smoothie now simply called "Strawberry Glaze Skin Smoothie"
- Hailey Bieber's Strawberry Glaze Soft Serve Sundae still available for $10.50
In a surprising move, the upscale Los Angeles grocery chain Erewhon has removed Hailey Bieber's name from its popular $20 Strawberry Glaze Skin Smoothie. The smoothie, which debuted in June 2022 and quickly became a status symbol around the city, is now simply called the "Strawberry Glaze Skin Smoothie."
The change was first noticed in mid-October 2025, when multiple Erewhon locations updated their menus to drop Hailey Bieber's name from the product. The smoothie, made with almond milk, strawberries, sea moss, and vanilla collagen, is still being sold at Erewhon, but without the celebrity branding.
While the reason for the name change is unclear, Hailey Bieber's presence at Erewhon is not entirely gone. The store continues to sell her Strawberry Glaze Soft Serve Sundae, which is priced at a more affordable $10.50. However, the disappearance of her name from the signature smoothie has left many customers and fans wondering about the decision.
Neither Hailey Bieber nor Erewhon have provided any official statement regarding the change, leaving the reasons behind it a mystery. Nevertheless, the removal of the celebrity's name from the once-popular smoothie has certainly sparked curiosity and discussion among Erewhon's loyal clientele.
