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Hailey Bieber's New Hair: Dark Romance Girl Winter
4 Nov
Summary
- Hailey Bieber debuts a rich, glossy brown hair color.
- The shade is called 'lacquer brunette' and fits the 'dark romance girl' aesthetic.
- Consider your natural contrast level before dyeing hair darker.

The 'dark romance girl winter' aesthetic is emerging as a significant trend, spearheaded by celebrity style. Hailey Bieber recently showcased this look at the 2026 CFDA Fashion Awards, debuting a dramatic hair color transformation.
Bieber's familiar mousy brunette hair has been replaced by a deep, glossy brown shade, expertly described as 'lacquer brunette.' This color is predicted to be a major trend for the autumn/winter season, embodying a moodier aesthetic.
The 'dark romance girl' vibe includes elements like cozy black knitwear, vampy red lips, and mysterious makeup. This trend is expected to inspire many to experiment with at-home hair dye.
Experts advise considering one's natural contrast level before adopting darker hair shades. Individuals with high-contrast features, similar to Bieber's, can find deeper browns highly flattering. Those with softer features may achieve a more harmonious look with tonal shades like mocha or mushroom brown.