Hailey Bieber Dares in New Alaïa Campaign

Hailey Bieber recently commanded attention with a striking new campaign for Alaïa, unveiled on Friday, May 8, 2026. She presented a bold, pantsless look featuring a $2,000 floral high-neckline bodysuit and matching calfskin leather stiletto sandals, aligning with her refined personal style. Her makeup remained minimal, and her hair was styled in a sleek bun, highlighting her characteristic clean-girl aesthetic.

Elsewhere in the campaign, Bieber showcased further daring ensembles. One notable look included a $15,350 baby blue suede goatskin trench coat, for which she adopted an extra-long ponytail. Another striking outfit featured a red velvet goatskin top paired with a voluminous pink sculpted godet skirt, with accessories including diamond jewelry.

Bieber, who previously appeared in a strapless black Alaïa dress at the Grammys on February 1, 2026, has spoken about her intuitive approach to style. She expressed a preference for fashion that reflects her current feelings and draws inspiration from everyday life, imagery, and films. The model specifically cited the effortless style of the 1990s as a significant influence.