Bieber's Beauty Brand Inspires Heartwarming Viral Moment

In September 2022, a 22-year-old woman named Lulu McCrady shared a heartwarming TikTok video about her chance encounter with a stranger at Sephora who was excitedly trying out Rhode, the beauty brand founded by Hailey Bieber. McCrady, who also happened to be a fan of the brand, was struck by the woman's enthusiasm and decided to document the moment.

To McCrady's surprise, the video went on to amass over 1 million views, eventually catching the attention of Bieber herself. The model-turned-beauty mogul was visibly moved by the video, commenting "Ok I'm crying!!" in the comments section. Bieber later praised McCrady for "bringing back girlhood in the makeup industry," demonstrating the strong connection she has built with her brand's community.

McCrady's genuine admiration for Rhode extends beyond the viral moment. She commends Bieber for her brand's inclusive formulations, noting that the founder listened to feedback and reformulated products to better serve deeper skin tones. McCrady also appreciates Bieber's "grace" in handling her career and the "outside noise," as well as the "playful, polished and thoughtful" nature of the Rhode brand.