Home / Arts and Entertainment / Hailey Bieber Dismisses Comparisons to Selena Gomez's Rare Beauty
Hailey Bieber Dismisses Comparisons to Selena Gomez's Rare Beauty
14 Oct
Summary
- Hailey Bieber's Rhode Beauty brand now in Sephora alongside Selena Gomez's Rare Beauty
- Hailey says she isn't interested in swaying buyers between the two brands
- Justin Bieber is a big supporter of Hailey's Rhode products
As of October 14, 2025, Hailey Bieber's Rhode Beauty brand has officially launched in Sephora stores, putting it in direct competition with Selena Gomez's Rare Beauty line. However, the 28-year-old model is not interested in fueling any rivalry between the two brands.
"It's always annoying being pitted against other people," Hailey told WSJ. Magazine in an interview published just last month. "I didn't ask for that. When people want to see you a certain way and they've made up a story about you in their minds, it's not up to you to change that."
Instead, Hailey is focused on seeing Rhode thrive in the beauty market. "I think there is space for everybody," she emphasized, adding that she's most competitive with herself. "I don't feel competitive with people that I'm not inspired by."
Hailey, who is married to Justin Bieber, Selena's ex, revealed that the "Baby" singer is among her biggest supporters. "I test them on my husband, I test them on my friends. I'm product-obsessed," she said of her Rhode products.
