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Fieri's Shocking New Look: A Super Bowl Ad Twist
26 Jan
Summary
- Guy Fieri sported a new corporate look for a Super Bowl ad.
- His signature blonde spikes and goatee were temporarily changed.
- Fieri anticipated fan reactions, planning to go offline for weeks.

Celebrity chef Guy Fieri surprised fans with a significant style change, temporarily adopting a corporate look that shed his iconic blonde spikes and goatee. This transformation was specifically for an upcoming advertisement set to air during Super Bowl LX.
Fieri, known for his energetic persona, embraced the role fully for the Bosch spot, which is slated to debut on February 8. The 58-year-old star acknowledged the potential fan backlash to his altered appearance, humorously stating his intention to turn off his phone for approximately three weeks after the ad airs.




