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Guy Fieri Goes to the Dogs with New Collection
22 Jun
Summary
- Guy Fieri launched a dog product line with BARK.
- His dogs, Cash and Smokey, helped test toys.
- The collection features toys and treats inspired by Fieri's career.

Chef Guy Fieri has embarked on a new venture, collaborating with dog product company BARK to create the "BARK x Guy Fieri" collection. This unique line features a variety of toys, treats, and wearables, all infused with nods to Fieri's illustrious career. His two dogs, Cash and Smokey, played a crucial role in the development process, acting as official testers to ensure the products met Flavortown standards.
Fieri expressed his excitement, calling the creation of a plush toy version of himself "the greatest honor yet." The collection includes items like the "Fetch Fieri" toy, a hide-a-treat toy shaped like Fieri's iconic Camaro, and a "Trash Can Dogchos" toy inspired by his famous nachos. BARK celebrated the launch by transforming a New York City storefront into a "Flavortown for Dogs" pop-up, making the collection available to BarkBox and Super Chewer subscribers.