Gustaakh Ishq Box Office Slow Start

Gustaakh Ishq has commenced its theatrical run with a subdued box office performance. This is largely attributable to its niche genre and specific treatment, which caters primarily to a select audience in urban multiplexes. The film's box office prospects are further challenged by strong competition from a more widely appealing romantic film, 'Tere Ishk Mein'.

The movie does not feature major star power, with Vijay Verma, known for his OTT work, making his significant theatrical debut. Fatima Sana Shaikh and Sharib Hashmi also have a limited audience appeal, though Naseeruddin Shah's presence is a notable asset. The film's first day collections were below Rs. 1 crore, a figure anticipated given its release strategy and audience targeting.

While critics and intellectuals have lauded Gustaakh Ishq, its box office success now depends on positive word-of-mouth driving audience turnout over the weekend. Although it is expected to find a strong viewership on OTT platforms, the current theatrical release presents an opportunity for additional revenue generation.