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Gunna Launches New Label SB THE LABEL with Atlantic
9 Oct
Summary
- Rapper Gunna has launched his own record label, SB THE LABEL.
- The new label is a partnership with Atlantic Music Group.
- This venture follows his final album release with YSL Records.
Rapper Gunna has initiated a new phase in his career with the establishment of his own record label, SB THE LABEL. This venture marks a significant departure as it follows his sixth studio album, "The Last Wun," which achieved a No. 3 debut on the Billboard 200 chart and concluded his commitments with YSL Records.
SB THE LABEL is a newly formed partnership with Atlantic Music Group. Gunna assumes the role of CEO, leading a roster that includes his frequent collaborators Nechie, Racc, and Casper Bluff. This strategic move signifies his expansion into a new leadership capacity within the music industry.
In a statement, Gunna expressed his enthusiasm for this new chapter, highlighting the collaborative spirit with the label's initial signees. Atlantic Music Group CEO Elliot Grainge acknowledged Gunna's profound impact on contemporary hip-hop and expressed honor in partnering with him on this endeavor.
