Gucci's New Campaign: Vittoria Ceretti Channels Tom Ford Era

Gucci's 2026 'Beauty and Bag' campaign features Italian model Vittoria Ceretti, photographed by Mert Alas & Marcus Piggott. This second installment of the campaign showcases Ceretti against a stark white background, exuding a fierce look while holding the Jetset GG Marmont bag. The campaign's aesthetic has been widely compared to the iconic Tom Ford era of Gucci.

Fashion forum members have reacted positively to the new direction. Many expressed delight, with comments describing it as a "throwback to Tom Ford's era" and a "welcome return to form." The campaign's minimal, clean, and fierce style was particularly admired, with Vittoria Ceretti's powerful stare earning specific commendation.

While largely praised for recapturing a beloved past aesthetic, some noted that the style, though excellent, echoes designs already seen elsewhere. Despite differing opinions on its originality, the consensus points to a significant improvement and a successful revival of Gucci's classic appeal.