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GTA 6 Trailer Delayed Until Summer, CEO Hints
23 May
Summary
- GTA 6 marketing campaign to begin in summer, not before.
- CEO downplays rumors of a new trailer arriving before June.
- Game remains on track for November 19 launch.

Grand Theft Auto 6's marketing campaign is slated to begin this summer, according to Take-Two Interactive CEO Strauss Zelnick. He suggested that Rockstar Games will initiate promotional activities for the highly anticipated title once the summer season officially commences, pushing back against recent rumors of an earlier trailer release. This indicates fans may not see new promotional material, including potential trailers, before June 21.
Fans' expectations for GTA 6's pricing and pre-order details were also addressed by Zelnick. He clarified that Take-Two does not announce such information during its quarterly earnings calls. The game's official launch date of November 19 for PlayStation 5 and Xbox Series X/S remains firm, with no PC version announced as of yet.