Home / Arts and Entertainment / GTA 6 Preorders Shatter Records: $446M Earned!
GTA 6 Preorders Shatter Records: $446M Earned!
28 Aug
Summary
- GTA 6 generated $446 million in gross revenue from preorders.
- Over 4.55 million units have been preordered across platforms.
- The Ultimate Edition is selling well despite its $100 price tag.
The anticipation for Grand Theft Auto VI continues to surge, with preorders having generated an estimated $446 million in gross revenue by August 25, 2026. This figure, tracked by Sensor Tower, reflects the immense excitement surrounding Rockstar Games' latest project.
As of August 25, 2026, approximately 4.55 million units of GTA 6 have been preordered. The majority, 77%, were secured for PlayStation 5, contributing an estimated $344 million, while 23% were for Xbox, totaling around $102 million. This indicates a strong initial demand for the game.
Take-Two Interactive CEO Strauss Zelnick highlighted that the $100 Ultimate Edition is selling particularly well. He suggested this popularity stems from preordering customers being more likely to be hardcore fans, indicating a dedicated core audience eager for the most premium experience.
