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Google Invests $75M in A24 for AI Film Tech
22 Jun
Summary
- Google's DeepMind will collaborate with A24 on new movie production technologies.
- Google is investing approximately $75 million into A24, marking a first.
- The partnership aims to develop tools for movie creation and distribution.
Google's DeepMind AI lab has initiated a research and development collaboration with acclaimed film studio A24. This partnership aims to develop new technologies designed to enhance and expand the creative possibilities for future filmmakers.
As part of this multiyear, non-exclusive deal, Google is investing approximately $75 million into A24. This marks the first time Google has taken a financial stake in a film studio. The collaboration will focus on creating innovative tools for movie production and distribution, intending to merge advanced technology with future entertainment.
The partnership also seeks to involve A24's roster of artists in the development process. While some artists have expressed reservations about generative AI, A24 partner Scott Belsky stated the developed tools will differ from current prompted generation AI, prioritizing creative control and risk-taking.
