What was the controversy surrounding the Golden Globes telecast?

The Golden Globes faced criticism for partnering with Polymarket and displaying betting odds for award winners during the live show.

Who is Polymarket and what is its connection to the Golden Globes?

Polymarket is a prediction market platform that partnered with the Golden Globes to integrate betting odds into the award show's telecast.

How did viewers react to the betting odds on the Golden Globes?

Many viewers reacted negatively, calling the integration a 'new low' and expressing concerns about the increasing normalization of gambling in entertainment.

Home / Arts and Entertainment / Golden Globes Bet on Betting: A New Low?

Golden Globes Bet on Betting: A New Low?

12 Jan

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Summary

Golden Globes partnered with Polymarket for betting odds integration.
Viewers criticized the move as 'cringe' and an 'end-times indicator'.
The telecast showed betting prediction metrics during categories.

Golden Globes Bet on Betting: A New Low?

The Golden Globes ceremony recently drew criticism for integrating a prediction market platform into its telecast. The awards show partnered with Polymarket, displaying betting odds for various categories to viewers throughout the night. This innovative approach was intended to deepen audience engagement with the content and the event itself.

Announcers actively promoted the Polymarket odds, teasing upcoming awards by showing metrics on who was most likely to win. This integration, however, sparked significant backlash online. Many viewers expressed dismay, labeling the move as "a new low" and an "end-times indicator" for the state of modern entertainment.

The partnership was further amplified by Penske Media Corp-owned outlets, which promoted it extensively. Despite the criticism, proponents argued the collaboration offers a "groundbreaking new frontier" for audience engagement, strengthening the connection between fans and the celebrated films, shows, and actors.