Who shared a kiss on Good Morning Britain?

Good Morning Britain hosts Ed Balls and Richard Arnold shared a kiss live on air.

Why did Ed Balls and Richard Arnold kiss on TV?

They recreated a viral kiss shared by Harry Styles and Ben Marshall on Saturday Night Live.

What is 'queerbaiting' as discussed on GMB?

Queerbaiting is a PR tactic of hinting at same-sex relationships without confirming them, to attract a gay viewership without alienating homophobic audiences, a term Harry Styles addressed on SNL.

Home / Arts and Entertainment / Ed Balls & Richard Arnold Kiss Live On Air!

Ed Balls & Richard Arnold Kiss Live On Air!

16 Mar

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Summary

GMB hosts Ed Balls and Richard Arnold shared a kiss on live television.
Their kiss recreated Harry Styles' viral smooch from Saturday Night Live.
The hosts joked about 'queerbaiting' after their on-air embrace.

Ed Balls & Richard Arnold Kiss Live On Air!

Good Morning Britain hosts Ed Balls and Richard Arnold recreated Harry Styles' viral Saturday Night Live kiss during a live broadcast on Monday, March 16, 2026. The segment began with a discussion of entertainment news, including Harry Styles' return as host and musical guest on SNL.

During the show, Harry Styles shared a kiss with comedian Ben Marshall, addressing accusations of 'queerbaiting.' He clarified his intent, stating, 'Now that's queerbaiting.' This moment generated significant social media buzz.

Inspired by Styles' actions, Richard Arnold asked Ed Balls if they should 'give them what they want,' leading to their own brief kiss. Ed Balls humorously coined the term 'Susanna Reid baiting' in response.

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