George Lucas Hates Focus Groups: Art is Subjective, Not Surveys

Filmmaker George Lucas has voiced his strong disdain for movie focus groups, asserting that true art is subjective and not to be dictated by the opinions of such panels. He revealed this stance during a discussion about the Lucas Museum of Narrative Art, which is nearing completion. Lucas believes that studios involve audiences too heavily in modern filmmaking, diminishing artistic integrity. He highlighted that legendary directors like Martin Scorsese, Steven Spielberg, and Francis Ford Coppola share his critical view on the impact of focus groups on creative expression.

Lucas is currently the lead curator for the Lucas Museum of Narrative Art, a passion project that houses over 100,000 works. This unique institution aims to comment on "disposable art of the 20th century," focusing on works that may have been historically overlooked. The museum's extensive collection spans 35 galleries and includes artifacts from African American cinema.