Who is the 77-year-old Gen Z icon?

The 77-year-old Gen Z icon is Alison Luchs, the deputy head of sculpture at the National Gallery of Art.

How did the museum curator become famous with Gen Z?

She became famous by using Gen Z slang like 'GOATED' and 'big drip' in short videos to describe classical masterpieces, which gained millions of views.

What impact has Alison Luchs's use of slang had?

Her enthusiastic use of slang has influenced her colleagues, who note she now uses the vocabulary off-camera, and shows art's relevance in meme culture.

Home / Arts and Entertainment / Museum Curator Slayed Gen Z Lingo

Museum Curator Slayed Gen Z Lingo

30 Jan

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Summary

Curator uses Gen Z slang to describe art.
Short videos garnered millions of views.
Enthusiasm reshaped daily vocabulary.

An unlikely Gen Z icon has emerged in the form of a 77-year-old museum curator. Alison Luchs, deputy head of sculpture at the National Gallery of Art, masterfully adopted contemporary youth slang to discuss centuries-old artworks in short videos. Her experiment, initially educational, has achieved viral status, amassing millions of views and showcasing classical art's enduring appeal in the digital age.

Luchs employed phrases such as "screamed big drip" and "she ate" when describing a 16th-century urn, a performance that viewers praised for its natural delivery and unique educational spin. To prepare, she meticulously studied slang, akin to learning a new language, mastering terms for charisma and style. Her infectious enthusiasm has even permeated her professional life, with colleagues noting her continued use of the vocabulary off-camera.

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