Home / Arts and Entertainment / Rapper The Game Sues Label Over Unspent Album Budget
Rapper The Game Sues Label Over Unspent Album Budget
2 Oct
Summary
- The Game's company alleges label promised $500,000 for album promotion.
- Suit claims over $320,000 of the marketing budget was unspent.
- Unused funds were allegedly recouped from The Game's future royalties.
100 Entertainment Inc., representing the rapper The Game, has initiated legal action against UMG and Virgin Music. The lawsuit asserts that the record label committed $500,000 for the promotion and marketing of The Game's 2022 album, "Drillmatic -- Heart vs. Mind." This agreement included specific allocations for videos, digital ads, and international promotion, with $125,000 designated for radio airplay.
According to the suit, the label only utilized approximately one-third of the agreed-upon budget, leaving more than $320,000 unspent. Notably, none of the funds earmarked for radio promotion were reportedly deployed. The company claims the inadequate marketing rollout, particularly the failure to utilize the radio budget, negatively impacted the album's performance upon its release.
The album "Drillmatic" debuted at No. 12 on the Billboard 200, selling the equivalent of about 25,000 units in its first week. 100 Entertainment Inc. is seeking at least $500,000 in damages, arguing that the album's sales were compromised due to the label's alleged breach of contract regarding the marketing spend. The company also contends that the unspent funds were recouped from The Game's royalties.
