Gal Gadot Defends AI Sets in 'Bitcoin' Film

Gal Gadot has responded to criticism surrounding her movie "Bitcoin," which utilized artificial intelligence to generate sets and lighting. Gadot emphasized that her performance as an actress remained entirely human, with significant efforts made through her legal team to ensure AI did not influence the acting itself. This protection was so robust that SAG-AFTRA sought advice from her lawyers to update their contracts for other actors.

The film's production, directed by Doug Liman, reportedly saved over $200 million by employing AI for visual elements, with actors performing in minimalist environments. This approach has amplified ongoing discussions within the entertainment industry about the growing role of AI. Concerns persist regarding potential job displacement for actors and crew, the substantial energy demands of AI data centers, and the environmental impact of their cooling systems. These issues also extend to potential increases in energy costs for consumers.

Gadot acknowledged the widespread apprehension toward AI but expressed a proactive stance, stating, "You're going to work with it or be out of the game completely." The situation highlights Hollywood's push for clearer regulations on digital likeness, consent, and compensation, alongside demands for greater transparency from studios and producers regarding AI usage. The controversy underscores the delicate balance between embracing technological advancements and mitigating their potential negative consequences on employment and creative integrity.