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Future Builds a Robot Companion in New Music Video
6 Oct
Summary
- Future constructs an animatronic endoskeleton in his new music video.
- The robot joins Future to harmonize on the chorus of "Build a Bitch."
- The music video was filmed in Miami and concludes with a cliffhanger.
In a visually compelling new music video for his track "Build a Bitch," rapper Future is depicted in a stark, aluminum-walled room. Directed by Cole Bennett, the black-and-white clip showcases Future using power tools to construct an animatronic endoskeleton.
This metallic creation eventually joins Future, harmonizing with him on the song's chorus. The lyrics reveal Future is building his creation with self-esteem, potential, confidence, and inner fire. The video concludes on a cliffhanger, displaying "TO BE CONTINUED" alongside the sound of ongoing tool use.
The behind-the-scenes footage shared by Bennett indicates the video was shot in Miami. Future reminisced about collaborating with Bennett, noting it was their first video together since working with the late Juice WRLD seven years prior, dedicating the new visual to him.
