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Fox Shows Skyrocket with NFL Boost
4 Feb
Summary
- Three Fox shows exceeded 11.6 million viewers after NFL games.
- Best Medicine, Fear Factor, and Memory of a Killer saw huge audiences.
- Fox's January viewership and watch time significantly increased year-over-year.
In January, three Fox television series achieved impressive cross-platform viewership, each surpassing 11.6 million viewers. These strong performances were bolstered by their strategic premieres following NFL games. "Best Medicine," an adaptation of the British series "Doc Martin," garnered 12 million viewers, partly due to its earlier premiere on January 4th, allowing more time for delayed viewing accumulation.
"Fear Factor: House of Fear" and "Memory of a Killer" also saw substantial audiences after debuting post-playoff games. "Fear Factor," hosted by Johnny Knoxville, reached 11.6 million viewers across platforms from its January 11th premiere and recorded the season's best adults 18-49 rating. "Memory of a Killer," starring Patrick Dempsey, debuted with 7.39 million viewers following the NFC Championship game on January 25th, growing to 11.6 million cross-platform viewers.
Collectively, these three premieres, including repeats, accumulated 3.5 billion minutes of viewing time in January. This contributed to Fox Entertainment's total watch time of 9.2 billion minutes, marking a 21 percent increase compared to January of the previous year. The strong initial viewership for "Memory of a Killer" also bodes well for its regular Monday night slot.
