What is 'The Dogwood' series about?

'The Dogwood' series centers on a workaholic mom who, after leaving her marriage, finds herself embodying stereotypical divorced dad characteristics.

Which network is airing 'The Dogwood' comedy?

'The Dogwood' comedy series is being aired on ABC, making it a fit for the network's female-skewing audience.

How is Fox evolving its programming strategy?

Fox is evolving by building its own production capabilities and now selling shows, such as 'The Dogwood' to ABC, to other networks.

Home / Arts and Entertainment / Fox Sells 'The Dogwood' Series to ABC

Fox Sells 'The Dogwood' Series to ABC

10 Apr

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Summary

Fox is selling its new comedy, 'The Dogwood,' to ABC.
The series, centered on a workaholic mom, fits ABC's female audience.
Fox is evolving by selling shows after building production capabilities.

Fox is making a strategic programming move by selling its new multi-camera comedy, 'The Dogwood,' to ABC. This decision comes as Fox continues to evolve as an independent network, having rebuilt its production capabilities since 2019 through organic growth and acquisitions. The series 'The Dogwood' focuses on a workaholic mother's humorous journey after leaving her marriage, discovering she embodies stereotypical divorced dad traits.

This sale aligns with Fox's goal of reintroducing multi-camera comedies. However, 'The Dogwood' is deemed a better fit for ABC's predominantly female audience, complementing ABC's existing comedy slate. Fox has recently expanded its own production capabilities, owning series across drama, live-action comedy, and animation, and is now exploring opportunities to license its content to other networks.

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