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Varun & Kriti: Fossil's Summer of Retro Style
8 Jun
Summary
- Fossil's Summer 2026 campaign stars Varun Dhawan and Kriti Sanon.
- The campaign features two distinct narratives: Dreaming In Color and A Summer Dream Come True.
- Campaign elements include vintage backdrops, candy-store and ice-cream cart themes.
Fossil has launched its vibrant Summer 2026 campaign, starring brand ambassadors Varun Dhawan and Kriti Sanon. This initiative captures the essence of summer through a blend of nostalgia, playful narratives, and timeless style, presented in a series of visually rich moments.
The campaign unfolds across two distinct creative narratives: 'Dreaming In Color' and 'A Summer Dream Come True.' These stories evoke the carefree joy of the season with immersive storytelling and elevated fashion. The visuals range from charming vintage settings to bold monochromatic designs, reflecting Fossil's signature fusion of classic design and modern aesthetics.
'Dreaming In Color' draws inspiration from summer's bold blue hues, placing the stars in a whimsical candy-store world. This segment emphasizes individuality and self-expression, showcasing statement watch styles FS6167 and ES5480. Complementing this, 'A Summer Dream Come True' adopts a more cinematic, nostalgic tone with a vintage ice cream cart backdrop.
This latter narrative captures playful interactions, embodying summer's carefree spirit. It highlights watches ES5478 and ME3278 as essential summer pieces. Both Dhawan and Sanon expressed their enthusiasm for the campaign's effortless integration of watches into fun, classic summer looks. The campaign will be featured across all media channels throughout June.
