Forgotten Soap Dynasty Rises from the Ashes: The Schicht Family's Remarkable Comeback

In the early 20th century, the Schicht family's soap empire was a dominant force in what is now the Czech Republic and Slovakia. Founded by entrepreneur Georg Schicht, the company's innovative products and savvy marketing made the "soap with the stag" brand nearly as recognizable as Apple or Starbucks today.

However, the Schicht family's fortunes took a dramatic turn after World War II. With the founding of Czechoslovakia, the family found themselves in the middle of a linguistic power struggle, and their German heritage made them targets during the communist era. Their property was confiscated, and the family was forced to scatter across the globe.

Now, nearly a century later, the Schicht family is making a remarkable comeback. They have managed to buy back their former family mansion in the city of Usti nad Labem, and they plan to open it to the public, preserving their legacy for future generations. Despite facing wars, communism, and exile, the resilient Schichts have weathered the storms and are reclaiming their place in history.