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Thai Designer Blooms with Floral Jewelry
13 Mar
Summary
- Jewelry artist Sarran Youkongdee draws inspiration from his grandmother's flowers.
- His designs incorporate blooming flowers for head, hands, ears, and more.
- A new collection, Rak Ambassador, was recently unveiled at New York Fashion Week.

Thai jewelry designer Sarran Youkongdee has found a profound source of inspiration in the flowers cultivated by his grandmother. Growing up, he was deeply influenced by the floral arrangements and the scents of flowers like dok rak, jasmine, and gardenia, which he now artfully integrates into his jewelry.
This unique approach has garnered international attention. Youkongdee recently presented his new Rak Ambassador line at New York Fashion Week. This collection is a tribute to Thailand's influential Ayutthaya era, a period known for its rich diplomacy, elaborate temples, and vibrant artwork, including colorful floral arrangements.




