Home / Arts and Entertainment / Finneas Crafts Iconic Apple Mnemonic, a Ubiquitous Household Sound
Finneas Crafts Iconic Apple Mnemonic, a Ubiquitous Household Sound
3 Nov
Summary
- Apple commissions Finneas to create a short "mnemonic" sound for all original content
- Mnemonic will be heard 10+ times per day by binge-watching viewers
- Finneas blends piano, synthesizers, and reversed audio to craft the unique sound
Three days ago, Apple revealed that it has commissioned multiple-Grammy and Oscar winner Finneas to compose a short "mnemonic" sound that will precede all of its original content going forward. This move is part of Apple's efforts to simplify its branding, as the company has decided to drop the "TV+" from its Apple TV platform.
Finneas, known for co-creating hits like "Bad Guy" with his sister Billie Eilish, was tasked with crafting a minimalist melody that would serve as a memorable, cinematic invitation for viewers. The mnemonic, which ranges from 1 to 12 seconds in length depending on the context, blends piano, synthesizers, and reversed audio to create a unique, optimistic, and mysterious sound.
According to Finneas, the mnemonic will be heard frequently by viewers, as it will play at the start of each episode of shows like "Ted Lasso" and "Severance." This ubiquity is intentional, as Apple wants the sound to become a household staple, akin to the iconic NBC or HBO idents. Finneas hopes the mnemonic will seamlessly integrate into the viewing experience, with viewers not even thinking about its origin.
