What is the Apple Mnemonic?

The Apple Mnemonic is a short, minimalist sound composition created by Grammy-winning artist Finneas that will precede all of Apple's original content.

How long is the Apple Mnemonic?

The Apple Mnemonic comes in three versions - a 5-second main version, a 1-second sting, and a 12-second longer form for use in movie theaters.

How will the Apple Mnemonic be used?

The Apple Mnemonic is designed to be a memorable, cinematic invitation for viewers, with Finneas blending piano, synthesizers, and reversed audio to craft the unique sound. It will be heard frequently, playing at the start of each episode of shows like "Ted Lasso" and "Severance".

Home / Arts and Entertainment / Finneas Crafts Iconic Apple Mnemonic, a Ubiquitous Household Sound

Finneas Crafts Iconic Apple Mnemonic, a Ubiquitous Household Sound

3 Nov

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Summary

Apple commissions Finneas to create a short "mnemonic" sound for all original content
Mnemonic will be heard 10+ times per day by binge-watching viewers
Finneas blends piano, synthesizers, and reversed audio to craft the unique sound

Finneas Crafts Iconic Apple Mnemonic, a Ubiquitous Household Sound

Three days ago, Apple revealed that it has commissioned multiple-Grammy and Oscar winner Finneas to compose a short "mnemonic" sound that will precede all of its original content going forward. This move is part of Apple's efforts to simplify its branding, as the company has decided to drop the "TV+" from its Apple TV platform.

Finneas, known for co-creating hits like "Bad Guy" with his sister Billie Eilish, was tasked with crafting a minimalist melody that would serve as a memorable, cinematic invitation for viewers. The mnemonic, which ranges from 1 to 12 seconds in length depending on the context, blends piano, synthesizers, and reversed audio to create a unique, optimistic, and mysterious sound.