Home / Arts and Entertainment / Filmmaker Slams Influencer Culture at IFFI
Filmmaker Slams Influencer Culture at IFFI
26 Nov
Summary
- Filmmaker Vidhu Vinod Chopra criticized social media influencers at IFFI.
- He questioned how mere stunts lead to millions of followers.
- Influencers and creators responded, defending their hard work.
Filmmaker Vidhu Vinod Chopra recently ignited controversy at the 56th International Film Festival of India in Goa with a strong denouncement of social media influencer culture. During a masterclass, he expressed disbelief at how individuals gain massive followings and lucrative brand deals through seemingly trivial online activities, questioning the perceived lack of substance behind such fame.
Chopra's candid remarks, including strong expletives, characterized influencers as undeserving of their influence, asserting that brands mistakenly approach them to sell products. He advocated for genuine achievement over fleeting digital popularity, emphasizing the importance of choosing happiness and authentic success.
The filmmaker's critique drew sharp reactions from numerous influencers and content creators who defended the dedication and effort involved in building their online presence. The debate highlighted evolving dynamics in the entertainment industry, with some noting casting directors' growing interest in influencers' social media metrics for film roles.
