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Filmmaker: Cinema Isn't Dead, Just Lost
14 Jun
Summary
- Filmmaker Ram Madhvani argues against declaring cinema dead.
- He believes the industry faces an identity crisis, not an end.
- Madhvani urges calm and time for the industry to adapt.
Filmmaker Ram Madhvani, acclaimed for projects like 'Neerja' and 'Aarya', contends that the current struggles of the Indian film industry do not signify the end of cinema. He has voiced concerns over the excessively critical discourse regarding box office results and evolving viewer preferences. Madhvani questions the constant pronouncements of cinema's demise, highlighting the enduring passion for the art form.
Instead of succumbing to negativity, Madhvani suggests that stakeholders should allow the ecosystem time to adjust. He notes that creators are cognizant of issues affecting theatrical business and audience engagement but require patience and space for experimentation to find solutions. The filmmaker finds the harsh reactions often frustrating but acknowledges the value of audience feedback.
Reflecting on changing consumer tastes, Madhvani wonders if a film like 'Neerja' would resonate with today's audience, underscoring the need for filmmakers to study evolving preferences. He uses an advertising analogy, stating that adapting to audience shifts, like turning a large vehicle, requires time and a measured approach. Madhvani remains optimistic that cinema will re-establish its footing through reinvention, given adequate time and freedom.
