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Carrie Bradshaw's Iconic Baguette Returns!
17 Jun
Summary
- Fendi's iconic Baguette bag is back in a new campaign.
- Sarah Jessica Parker reprises her famous role with the bag.
- New designs launch with the Fall 2026 collection on July 16.
Nearly three decades after its pop culture canonization by Carrie Bradshaw, the Fendi Baguette bag is back. Sarah Jessica Parker, embodying her iconic character, features in a new campaign by photographer Bibi Borthwick. She is joined by various Fendi ambassadors, each showcasing a unique Baguette.
The campaign celebrates the Baguette's enduring style, a departure from the minimalist trends of its 1990s debut. The bag, designed to carry essentials, quickly became known for its bold patterns and distinctive charm.
Under new creative director Maria Grazia Chiuri, the Baguette returns to its original silhouette, style code 26424. These updated designs will be available globally starting July 16, coinciding with Chiuri's first Fall 2026 collection for the luxury house.
