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Keri Russell's Haircut Tanked Felicity Ratings?
9 May
Summary
- Felicity's ratings reportedly dropped after Keri Russell's hairstyle change.
- Producers blamed the star's shorter haircut for the show's declining viewership.
- The show's timeslot change also coincided with the ratings decline.

In 1999, "Felicity" star Keri Russell underwent a dramatic haircut that producers controversially linked to the show's subsequent ratings decline. Following a successful debut season in 1998, the series saw a significant drop in viewership in its second season after Russell's character debuted a much shorter hairstyle.
Co-creator J.J. Abrams famously stated that audiences "revolted against the look," suggesting the new hairstyle negatively impacted the show's popularity. However, Russell herself questioned this assertion, pointing to other potential reasons for the viewership drop.
Russell argued that external factors played a larger role than her haircut. Notably, the show's timeslot was moved from following the popular "Buffy the Vampire Slayer" on Tuesdays to an earlier Sunday evening slot. This strategic shift, occurring concurrently with the haircut, saw the show's ratings cut in half.